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Proximity Briefing
June 2013
June 2013

Facebook Hashtags

HASHTAGS have been a growing trend in social media and advertising, with the popular pound signs finding their way into daily conversation and advertising campaigns alike. Until today, Facebook was one of the only social platforms that did not support clickable hashtag functionality.

Playing to existing user behaviour on both the network and social media at large, Facebook has announced that it will roll out clickable hashtags with all users expected to have the feature available in the coming weeks.

Proximity has developed a Snapshot briefing to provide brand leaders with all they need to know about this new feature. We recommend that brands work the new Facebook hashtag functionality into their digital strategies so they can integrate campaigns even deeper and capture the conversations that are already happening.