We make brands more valuable to people,
and people more valuable to brands
September 2013


As one of the first companies to offer fully automated online currency trading, OANDA launched fxTrade in 2001. They handle more than a million queries a day and their major markets include the US, Canada, Japan, Singapore, Germany and London.

Despite a number of awards and a trusted technology, OANDA faced challenges in converting customers from demo accounts to live trading accounts. In addition, it was difficult to differentiate themselves when all the industry messaging is virtually the same.

We started by thinking about their business as a whole. By positioning OANDA as a transparent trading partner, we helped OANDA stand out from the crowd.

In no time, we garnered OANDA's trust and the trust of their customers. The creative we developed has produced significantly higher results than their previous campaigns.

With our strategic partnership, insights and experience, we have helped OANDA build their brand identity, globally.