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Bolthouse
ShakeDowns® Crunch Your Cravings
July 2013

Shaking up social media with ShakeDowns®

Texan influencers vent their snack cravings on Twitter and other social media. So we assembled a singing duo and got them to write and then sing personalized songs about ShakeDowns® carrot snacks in direct response to influencers' tweeted cravings. We found a craving. Wrote the song. Shot and edited the video. And posted to social media in under an hour. To a person who had never heard of ShakeDowns®! What resulted was social media mayhem. Even NBA star, Matt Bonner, got in on the action. Watch the video to see what happened.